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	<title>keeping simple &#187; ibm</title>
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	<description>Systems software technology and business</description>
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		<title>Organizational man</title>
		<link>http://www.yodaiken.com/2009/04/organizational-man/</link>
		<comments>http://www.yodaiken.com/2009/04/organizational-man/#comments</comments>
		<pubDate>Sat, 18 Apr 2009 07:54:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[software business]]></category>
		<category><![CDATA[ibm]]></category>
		<category><![CDATA[layoffs]]></category>
		<category><![CDATA[open source]]></category>
		<category><![CDATA[social contract]]></category>
		<category><![CDATA[sun]]></category>
		<category><![CDATA[Wladawsky-Berger]]></category>

		<guid isPermaLink="false">http://www.yodaiken.com/?p=291</guid>
		<description><![CDATA[Irving Wladawsky-Berger started working at IBM in 1970 and retired in 2007 with what is, to me, the smartest corporate response to Linux/OpenSource as his capstone accomplishment. TG: Sun has committed to releasing all of its code as open source. &#8230; <a href="http://www.yodaiken.com/2009/04/organizational-man/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Irving Wladawsky-Berger started working at IBM in 1970 and retired in 2007 with what is, to me, the smartest corporate response to Linux/OpenSource as his capstone accomplishment.</p>
<blockquote><p><strong>TG: Sun has committed to releasing all of its code as open source. Do you think IBM will do the same?</strong></p>
<p><strong>IW-B: </strong>I don&#8217;t think so, because I honestly don&#8217;t think everybody wants to see all your code. Remember, the key to open source is not the ability to see the open software, it&#8217;s the forming of a community around it that will participate in its development and its maintenance.</p>
<p>You cannot go in your closet and look for old code and throw it out there and tell people to form a community around it. They may say, Irving, that&#8217;s legacy code that we have zero interest in working on. We continue to open source quite a bit of code, but we are fairly selective, and we work very closely with communities to decide whether to open source or not. (<a title="interview in guardian - open source" href="http://www.guardian.co.uk/technology/2007/mar/01/insideit.guardianweeklytechnologysection" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.guardian.co.uk/technology/2007/mar/01/insideit.guardianweeklytechnologysection?referer=');">Guardian</a>)</p></blockquote>
<p>I think this second paragraph is misdirection, but nicely done &#8211; the highly paid corporate officers at Sun watched that zip over the plate, get caught, called strike, and tossed back to the pitcher before swinging wildly and falling over. More interesting, Wladawsky-Berger is <a title="irving on corporation" href="http://blog.irvingwb.com/blog/2009/04/the-entrepreneurial-society.html#more" target="_blank" onclick="pageTracker._trackPageview('/outgoing/blog.irvingwb.com/blog/2009/04/the-entrepreneurial-society.html_more?referer=');">thinking about the structure of corporations</a> and the changes of the last 50 years.</p>
<blockquote><p><span style="font-size: 15px; font-family: Times New Roman;">The whole relationship between individuals and corporations started to change around twenty years ago because the old ways no longer worked.Â  Innovation and creativity are now needed more than ever in order to keep up with a continuing stream of technology and market changes.Â  Enterprises have had to become much more flexible and dynamic in order to survive the intense competition they started to face from companies around the world, large and small.Â  To do so, they have had to embrace a lot of the</span> <span style="font-size: 15px; font-family: Times New Roman;"><a href="http://www.economist.com/specialreports/displaystory.cfm?story_id=13216025" onclick="pageTracker._trackPageview('/outgoing/www.economist.com/specialreports/displaystory.cfm?story_id=13216025&amp;referer=');">innovative entrepreneurship</a> culture pioneered by VCâ€™s and start-ups. </span></p>
<p><span style="font-size: 15px; font-family: Times New Roman;">Similarly, individuals can no longer assume that just being loyal to a company will translate into a stable, orderly, life-long employment.Â  They are responsible for their own careers, and have to look out for their own opportunities. No matter how great a business they work for, they can no longer just rely on the company to take care of them.Â  Such a culture has much more in common with an entrepreneurial form of capitalism than with the corporate capitalism William Whyte wrote about.</span></p></blockquote>
<p><img class="alignleft size-medium wp-image-293" title="industrial" src="http://www.yodaiken.com/wp-content/uploads/2009/04/industrial.jpg" alt="" width="349" height="251" />This seems true and perceptive, as far as it goes. But if you read the <a title="IBM union" href="http://www.endicottalliance.org/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.endicottalliance.org/?referer=');">blog of people at the other end of IBM&#8217;s changing business model</a> you get another sense. &#8220;Entrepreneur&#8221; starts to sound a lot more likeÂ  Dickens and a lot less like Serge and Larry make a cool company.Â  The old corporate model depended on a social contract, that was stultifying, but the new model seems to me to depend on an unsustainable asymetrism of loyalties.Â  I wonder what Wladawsky-Berger really thinks of the stultifying and terrifying evaluation metrics that keep the company&#8217;s workers in line as the nimble behemoth sheds its high paid US staff.Â  One does not have to be in the grips of a nostalgia for the &#8220;organization man&#8221; days to wonder about the sustainability of a company that openly tells its workers and host communities that there is no social compact at all.</p>
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		<title>The ultimate snarky geeky Sun FAIL post</title>
		<link>http://www.yodaiken.com/2009/04/the-ultimate-snarky-geeky-sun-fail-post/</link>
		<comments>http://www.yodaiken.com/2009/04/the-ultimate-snarky-geeky-sun-fail-post/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 15:10:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[architecture]]></category>
		<category><![CDATA[software engineering]]></category>
		<category><![CDATA[ibm]]></category>
		<category><![CDATA[modularity]]></category>
		<category><![CDATA[osgi]]></category>
		<category><![CDATA[sun]]></category>

		<guid isPermaLink="false">http://www.yodaiken.com/?p=267</guid>
		<description><![CDATA[Well, it seems our friends at Sun have decided that their Spicetm Enhanced brains are completely sufficient to create an entirely new &#8211; but far simpler, mind you &#8211; module system for the JDK.Â  Mark &#8220;I&#8217;m just a simple Guild &#8230; <a href="http://www.yodaiken.com/2009/04/the-ultimate-snarky-geeky-sun-fail-post/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<blockquote><p>Well, it seems our friends at Sun have decided that their <em>Spice<sup>tm</sup></em> Enhanced brains are completely sufficient to create an entirely new &#8211; but far simpler, mind you &#8211; module system for the JDK.Â  Mark &#8220;<em>I&#8217;m just a simple Guild Navigator</em>&#8221; Reinhold has spent a number of blog posts doing the electronic equivalent of the <a href="http://blogs.sun.com/mr/entry/cool" onclick="pageTracker._trackPageview('/outgoing/blogs.sun.com/mr/entry/cool?referer=');">Dance</a> of <a href="http://blogs.sun.com/mr/entry/massive_monolithic_jdk" onclick="pageTracker._trackPageview('/outgoing/blogs.sun.com/mr/entry/massive_monolithic_jdk?referer=');">the</a> <a href="http://blogs.sun.com/mr/entry/packaging_java_code" onclick="pageTracker._trackPageview('/outgoing/blogs.sun.com/mr/entry/packaging_java_code?referer=');">Seven</a> <a href="http://blogs.sun.com/mr/entry/modular_java_platform" onclick="pageTracker._trackPageview('/outgoing/blogs.sun.com/mr/entry/modular_java_platform?referer=');">Veils</a>, culminating with revealing the aptly named <em><a href="http://blogs.sun.com/mr/entry/jigsaw" onclick="pageTracker._trackPageview('/outgoing/blogs.sun.com/mr/entry/jigsaw?referer=');">Project Jigsaw</a></em>. (from &#8220;Hal&#8221;).</p></blockquote>
<p>Ok, so a barely disguised (&#8220;Emerald City&#8221; plus &#8220;House Harkonnen&#8221; &#8211; what part of XXXwood City could that be in ?)Â  <a href="http://www.tensegrity.hellblazer.com/2008/12/spice-is-not-a-recreational-drug.html" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.tensegrity.hellblazer.com/2008/12/spice-is-not-a-recreational-drug.html?referer=');">snarky insider post</a> on an absolutely classical dumb Sun move is now topical enough to reference. And it combines utter snarkiness with completely geeky references to a horrible sci-fi book and it is written by someone who calls himself &#8220;Hal&#8221;. Perfecto!</p>
<p>This reminds me of how years ago &#8220;L&#8221; who once worked for Sun calls up friends in the file system group to explain that tests are showing Solaris file system operation 4 or 5 times slower than Linux. Responses range from incredulity to boredom, but do not include anything as humble as &#8220;we can download and test&#8221;. Because customers are going to be so grateful for the brilliance of the core group, that minor crap like performance won&#8217;t make any difference.</p>
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		<title>Suns tracking SGI</title>
		<link>http://www.yodaiken.com/2009/04/suns-tracking-sgi/</link>
		<comments>http://www.yodaiken.com/2009/04/suns-tracking-sgi/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 04:08:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[intellectual property]]></category>
		<category><![CDATA[operating systems]]></category>
		<category><![CDATA[software business]]></category>
		<category><![CDATA[software engineering]]></category>
		<category><![CDATA[free software]]></category>
		<category><![CDATA[ibm]]></category>
		<category><![CDATA[solaris]]></category>
		<category><![CDATA[sun]]></category>

		<guid isPermaLink="false">http://www.yodaiken.com/?p=261</guid>
		<description><![CDATA[IBM dropped its offer to acquire Sun for $7billion. Sun has now a series of projects for which it has large costs, but no clear method of making money. What did Sun gain from open sourcing Solaris, from giving away &#8230; <a href="http://www.yodaiken.com/2009/04/suns-tracking-sgi/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>IBM <a title="ibm drops offer" href="http://www.nytimes.com/2009/04/06/technology/business-computing/06blue.html?_r=2&amp;hp" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.nytimes.com/2009/04/06/technology/business-computing/06blue.html?_r=2_amp_hp&amp;referer=');">dropped its offer</a> to acquire Sun for $7billion. Sun has now a series of projects for which it has large costs, but no clear method of making money. What did Sun gain from open sourcing Solaris, from giving away Java, from embracing Linux, and so on? <a href="http://blog.irvingwb.com/" onclick="pageTracker._trackPageview('/outgoing/blog.irvingwb.com/?referer=');">Irving Wladawsky-Berger</a> (whose blog is worth reading) or whoever it was at IBM, figured out a strategy for making money by using Open Source software to lower the customer cost of things IBM customers needed, but IBM could not profitably sell at a competitive price.Â  The Oracle people did the same. Sun seems to have understood it was possible to make money with &#8220;free software&#8221;, but not how to build that into their strategy. The successful free software plan reduces vendor development costs and price to customer of stuff the vendors competitors sell that usually comes with or enables use ofÂ  the vendors key products. But Solaris was a Sun key product so it basically used free software to damage its own business. And it lost track of the purpose of Java. Sun Java now serves as the entry product for customers who will pay IBM and others when they become addicted to it. And OpenOffice just looks like an attempt to stick it to MicroSoft.</p>
<p>And dithering on processor roadmap is silly. I saw a talk from a SPARC designer and asked why they had to dedicate so much silicon to some obsolete memory management nonsense. The answer, decoded, was that the Solaris team was too busy working on x86 to make even minimal changes for SPARC. If you are going to do something like that, you should probably drop the entire product.</p>
<p>Anyways, Sun appears to be following Digital Equipment Corporation and SGI down the track. Storied companies with brilliant engineers and technology, lead by people who don&#8217;t have much sense of how to make money with it all.</p>
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