Tag Archives: dell

American corporate management

ASUSTeK started out making the simple circuit boards within a Dell computer. Then ASUSTeK came to Dell with an interesting value proposition: ‘We’ve been doing a good job making these little boards. Why don’t you let us make the motherboard … Continue reading

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end to end design versus BOM design

Grossly simplifying, some products are Bill of Materials (BOM) products and some are Designed products. BOM products come to market via a process of generating a parts list and then integrating. In place of designers, BOM products have buyers and … Continue reading

Posted in handset, marketing, mobile, software business, software engineering | Tagged , , , , | 2 Comments