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	<title>keeping simple &#187; apple</title>
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	<link>http://www.yodaiken.com</link>
	<description>Systems software technology and business</description>
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		<title>Apple&#8217;s Patents possibly covering android</title>
		<link>http://www.yodaiken.com/2011/07/apples-patents-possibly-covering-android/</link>
		<comments>http://www.yodaiken.com/2011/07/apples-patents-possibly-covering-android/#comments</comments>
		<pubDate>Sat, 30 Jul 2011 12:31:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[intellectual property]]></category>
		<category><![CDATA[software business]]></category>
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		<guid isPermaLink="false">http://www.yodaiken.com/?p=1185</guid>
		<description><![CDATA[Apple&#8217;s initial legal victory over rival HTC in a patent infringement suit could pave the way for Apple to collect high royalties from devices running Google Android, according to one analysis. Mike Abramsky with RBC Capital Markets believes that Apple &#8230; <a href="http://www.yodaiken.com/2011/07/apples-patents-possibly-covering-android/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<blockquote><p><strong>Apple&#8217;s initial legal victory over rival HTC in a patent infringement suit could pave the way for Apple to collect high royalties from devices running Google Android, according to one analysis.</strong></p>
<p>Mike Abramsky with RBC Capital Markets believes that Apple has the upper hand over HTC, which is a smaller handset maker with a limited portfolio of intellectual property. As such, Apple could potentially push for an injunction and ask the U.S. International Trade Commission to bar the import of HTC handsets.</p>
<p>Instead, Abramsky believes it&#8217;s more likely that Apple will try to establish a high royalty precedent on Android devices. He said the iPhone maker could garner a deal that&#8217;s similar to or even higher than the $5 per unit that Microsoft collects on HTC Android devices.</p>
<p>From <a href="http://www.appleinsider.com/articles/11/07/18/apples_victory_over_htc_may_set_high_royalty_precedent_for_android_devices.html" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.appleinsider.com/articles/11/07/18/apples_victory_over_htc_may_set_high_royalty_precedent_for_android_devices.html?referer=');">Apple Insider</a></p></blockquote>
<p>$5 a unit. Wow.  But Apple has some <em>remarkable</em> technology covered by the patents at issue. For example</p>
<blockquote><p>When the handler <strong>44 </strong>requests a facsimile transmission, for example, the real-time function block issues commands to start the real-time engine and install the various modules that are needed for it to function as a virtual telephone. Binary facsimile image data is transferred to the real-time engine via the FIFO buffers, where it is encoded as PCM data which is further encoded according to the transport medium over which it is to be transmitted. If the adapter is connected to a telephone line, for example, these signals can be encoded as 16-bit pulse-code modulated (PCM) samples, and forwarded directly to the adapter <strong>36 </strong>via the serial driver <strong>42 </strong>. Alternatively, if the transport medium is an ISDN line, the modem signals are encoded as mulaw-companded 8-bit PCM signals. The different types of encoding are stored in different tables, and the appropriate one to be used by the real-time engine is installed by the real-time function block during the initial configuration of the engine and/or designated by the API <strong>48 </strong>at the time the command to transform the data is issued.</p></blockquote>
<p>Too stunning. There should be a Nobel prize in there &#8211; at least. Take a<a href="http://www.freepatentsonline.com/6343263.pdf" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.freepatentsonline.com/6343263.pdf?referer=');"> look</a>.</p>
<p>&nbsp;</p>
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		<title>Apple&#8217;s spotlight and future databases</title>
		<link>http://www.yodaiken.com/2008/12/apples-spotlight-and-future-databases/</link>
		<comments>http://www.yodaiken.com/2008/12/apples-spotlight-and-future-databases/#comments</comments>
		<pubDate>Mon, 15 Dec 2008 20:53:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[operating systems]]></category>
		<category><![CDATA[software engineering]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[databases]]></category>
		<category><![CDATA[file systems]]></category>
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		<guid isPermaLink="false">http://www.yodaiken.com/?p=200</guid>
		<description><![CDATA[The UNIX idea that the OS treated files as sequences of uninterpreted bytes was a brilliant technical simplification &#8211; so successful that the previously dominant approach essentially disappeared. Apple seems to want to revist the issue with its spotlight product.Â  &#8230; <a href="http://www.yodaiken.com/2008/12/apples-spotlight-and-future-databases/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The UNIX idea that the OS treated files as sequences of uninterpreted bytes was a brilliant technical simplification &#8211; so successful that the previously dominant approach essentially disappeared. Apple seems to want to revist the issue with its <a title="spotlight" href="http://developer.apple.com/macosx/spotlight.html" target="_blank" onclick="pageTracker._trackPageview('/outgoing/developer.apple.com/macosx/spotlight.html?referer=');">spotligh</a>t product.Â  Maybe it is time time integrate a database view into the file system, now that databases have apparently standardized.</p>
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		<title>end to end design versus BOM design</title>
		<link>http://www.yodaiken.com/2008/04/end-to-end-design-versus-bom-design/</link>
		<comments>http://www.yodaiken.com/2008/04/end-to-end-design-versus-bom-design/#comments</comments>
		<pubDate>Sat, 05 Apr 2008 00:29:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[handset]]></category>
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		<guid isPermaLink="false">http://www.yodaiken.com/?p=140</guid>
		<description><![CDATA[Grossly simplifying, some products are Bill of Materials (BOM) products and some are Designed products. BOM products come to market via a process of generating a parts list and then integrating. In place of designers, BOM products have buyers and &#8230; <a href="http://www.yodaiken.com/2008/04/end-to-end-design-versus-bom-design/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Grossly simplifying, some products are Bill of Materials (BOM) products and some are Designed products.  BOM products come to market via a process of generating a parts list and then integrating.  In place of designers, BOM products have buyers and integrators. In place of innovation, BOM products have<strong> standards</strong>. The standards are preferably &#8220;industry standards&#8221; produced by consortia of companies that manufacture or distribute the product.  Vendors compete on price and &#8220;alliance&#8221; to be allowed to sell parts to the integrators. Buyers work in a bureaucratic system in which specialists oversee acquisition of parts and the product as a whole is viewed primarily in terms of the sum of parts costs. Usually there are a small number of large integrators who act as the gateway to the market.</p>
<p>All the recent progress in cell phone handsets has come from companies that defied the BOM process. Instead of trying to sell items into the &#8220;stack&#8221;, RIM and Apple both have been able to imagine the handset as a complete product and innovate. Google is also changing the game by bearing down on what services can be delivered over a mobile device. These companies are in the business of creating products for end users and not in the business of selling parts to buyers of components. If you create products,  BOM issues don&#8217;t go away, but they do not dominate.<br />
<img  src="http://www.yodaiken.com/wp-content/uploads/2008/04/a-300x218.png" alt="" width="250" height="200" align=right /><br />
The BOM process can dominate even in what appear to be more open markets. In a <a title="sxsw"  href="http://www.yodaiken.com/2008/03/south-by-southwest-and-apple-versus-dell/" target="_blank">previous note</a>, I discussed Dell&#8217;s efforts to sell against Apple to the people and businesses found at SXSW.  Even though, as Jay Pinkert points out, Dell has improved design for cases, it labors under a disadvantage against Apple, because Apple can do end-to-end product design and Dell is forced to live at least in part in the BOM process world. Apple is not only designing the case, they control the operating system, the windowing environment,  the middleware, and they can strongly influence and package application software. So Apple can look at what a conference organizer or musician wants or maybe what they will want once someone shows it to them, and try to design a product that will be compelling in totality. A company like Dell is constrained to delivering what is ultimately just a vehicle for vanilla Windows (or Linux) &#8211; a component of a stack.  While the packaging can be improved, they cannot reach the customer in the same way that Apple can. Musicians and conference organizers and marketing agents  want to have an aesthetically pleasing communications/graphics design machine or email/composing system or presentation device  or some combination of these.  None of them demand Vista or OS/10 or an intel processor or any of the technical parts. Of course, the traditional downfall of companies like Apple is that they grow an internal BOM process that transforms their own engineering staff into integrators and parts vendors.</p>
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