Wind River purchased by Intel

If anything, Wind River’s inability to breakout, despite a once Microsoft-like position of dominance, is a by-product of their failure to meaningfully go “up the stack” and away from their historical focus on the silicon layer as a primary differentiation point.

In other words, if Wind River had enabled the next generation of Cisco and Apple killers by providing more differentiated OEM-in-a-Box offerings, ala what Google is now trying to do with Android, they would not be staring at a $900M market cap and relatively flat revenues, margins and stock price.

Well, that’s an argument. Embedded is a tough beat, but Wind did not exactly set the world on fire developing new concepts and software. Intel’s history in software is not glorious either – so it’s going to be an interesting challenge for the new entity.

This entry was posted in embedded systems, handset, intellectual property, marketing, operating systems, software business, software engineering and tagged , , , . Bookmark the permalink.

One Response to Wind River purchased by Intel

  1. Pingback: keeping simple » Wind River sold to Intel: more reaction

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>