The strike in Hollywood is about royalties. The writers, who are used to getting a share of the royalties on their work, want to keep getting royalties on work shown on the internet. The producers are making the claim that since they give away views on YouTube and other internet sites, you know free content, they don’t need to pay anything. However, the writers, a suspicious bunch, have realized that the producers are selling ads around the free content – in other words, they are still making money from the creative work of the writers. And the writers want to share in that revenue stream.